Sendik’s Food Markets today announced the hiring of industry veteran Dan Spain. Most recently vice president of sales and marketing for Kingsburg Orchard, Spain joins the family-owned grocer as its produce director.

In this role, Spain will use his wealth of experience to procure product, build grower relationships and set strategy for a company known throughout the industry for its best-in-class produce operations.

“Dan is someone we have done business with, and admired, for many years,” said family co-owner Patrick Balistreri. “He shares our passion for produce and is well respected by growers and partners throughout the country. Because of his experience and industry connections, Dan makes our strong team even stronger.” Prior to Kingsburg Orchards, Dan worked in strategic business development and marketing for Sunkist Fresh Fruit as the Director of National Accounts. Additionally, Dan has long-time professional produce industry associations with the Produce Marketing Association, United Fresh Fruit Association, Fresh Produce & Floral Council, Southeast Produce Council, Eastern Produce Council and the National Grocers Association. Moving back to the retail side of the business, Spain returns to his roots. He began his career in retail with Von’s Grocery Company where his creativity, drive, leadership and coaching ability caught the eye of top executives. He was quickly promoted and held leadership positions within stores, as a produce manager and store manager, and throughout the company as field merchandiser and category manager.

“I could not be more excited to be joining the Sendik’s family,” Spain said. “I’ve had the pleasure of visiting retailers in nearly every state, and Sendik’s has as fine a produce operation as I’ve seen. I look forward to building on their well-deserved reputation.”

Dan may be reached directly at Sendik’s at or (414) 491-7999.

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About Sendik’s: Since 1926, the Balistreri family has been serving the greater Milwaukee community by combining quality food products with exceptional customer service and is known throughout the region as the trusted, local grocer. Their goal is to provide the best grocery shopping experience, period. Currently, Sendik’s operates 12 stores throughout Southeastern Wisconsin, including Elm Grove, Franklin, Germantown, Grafton, Greenfield, Hartland, Mequon, New Berlin, Wauwatosa, West Bend and Whitefish Bay, and a Sendik’s Fresh2GO store in Bayside. Learn more at

General, News, Official Press Releases | May 20th, 2015