Sendik’s concluded its winter fundraising campaign for the MACC Fund on Thursday by presenting a check to executive director John Cary for $129,250. The amount tops the record-breaking $107,300 donation Sendik’s customers raised last year. This is the highest total of any quarterly charity campaign Sendik’s has promoted in its stores.
“We were blown away when we saw the final figures,” said Ted Balistreri, one of the family co-owners of Sendik’s Food Markets. “We always set a goal of topping last year’s number, but this was just incredible. It really demonstrates how generous our customers are.”
The funds were raised through a variety of in-store promotions during the months of November, December and January. This included:
- MACC*Stars: Sendik’s customers purchased more than 3,000 TODAY’S TMJ4 MACC*Stars. This year’s MACC*Star was designed by 10-year-old Maggie Conlon of Brookfield, who was diagnosed with rhabdomyosarcoma as a 5-week-old.
- Sendik’s Real Food Magazine: 100% of proceeds from the $1.99 magazine benefited the MACC Fund.
- Candy Canes: The holiday candies were sold for $1 each, 100% of which was donated. More than 78,000 candy canes were purchased by Sendik’s customers.
- Support MACC Items: In-store signage alerted customers that the purchase of select items meant a portion of the proceeds were donated to the MACC Fund.
The record check brings the five-year donation total from Sendik’s customers to $437,550. In addition to last year’s $107,300, the program raised $80,000 in 2010, $62,000 in 2009 and $59,000 in 2008.
MACC Fund president and co-founder Jon McGlocklin commented on the good news. “This is absolutely remarkable. The MACC Fund is so grateful. It is another example of the wonderful five-year commitment of Sendik’s Food Markets partnering again with their generous and caring customers to support the MACC Fund to help children battling cancer and blood disorders.”Blogs, General | February 28th, 2013