Sendik's To Open In New Berlin


February 24, 2010

For your information:

Greg Devorkin –   262-240-0249   –   414-839-7065

Devo Properties and the City of New Berlin announced today that Sendik’s Food Market will bring its high quality food offerings to the community.  Sendik’s will remodel and occupy a 44,000-square-feet store at the New Berlin Plaza at 3600 South Moorland Road.  Sendik’s is expected to open on November 1, 2010, just in time for the busy Holiday shopping season.  The store is part of the shopping center that was previously occupied by Lang and Kohl’s Food Store.  The mall will be renamed Sendik’s New Berlin Plaza.

New Berlin Enterprises, LLC, an investment group led by Devo Properties, purchased the New Berlin Plaza shopping center last week.  The New Berlin Plaza is 82,000 square feet.  Current tenants include Goodwill Industries and Shorewest Realtors.  New Berlin Enterprises also purchased three outlots currently leased to Taco Bell, Burger King and PNC Financial, and three residential properties along West Coffee Road.  These properties are adjacent to the existing shopping center.  The homes on those residential properties will be demolished to make room for an expansion of the shopping center.

Devo Properties principal Greg Devorkin said construction will begin immediately on a 17,000 square foot expansion at the north end of the shopping center. Upon completion, Goodwill Industries will move into the new expansion space and Sendik’s will take over the current Goodwill space.  Goodwill is expected to move into the new space on September 1, 2010.  “The expansion and renovation of the New Berlin Plaza is an ideal opportunity for Goodwill, especially with a high-quality grocer like Sendik’s anchoring the development.  Not only will we gain approximately 2,000-square-feet of store space, but also an improved entrance and drive-through drop-off, which will make shopping and donating more convenient for our community,” said Goodwill vice president, Retail Services, Vicki Holschuh.

Sendik’s is owned by brothers Nick, Patrick and Ted Balistreri, and sister, Margaret Harris.  They are the fourth generation to carry on the Sendik’s tradition. Sendik’s roots date back to 1926 when the first store opened in the Metro Milwaukee area.  Ted said the family is proud to add the New Berlin community to its tradition of superior fresh produce, high quality seafood, meat, bakery, deli, grocery, dairy, wine, spirits, cheese and flowers.  In addition, they offer a variety of small gift items in their flower department.

“We look forward to offering a high quality shopping experience to the community.  Our regular customers know we listen to them and carry items that they ask for.  So the residents of New Berlin should get ready for a great shopping experience,” said Ted.  He noted that the new store opening will result in 70 full time and 80 part time employment positions, the majority expected to be filled from New Berlin and the immediate area.  The family’s other stores are in Whitefish Bay, Wauwatosa, Mequon, Grafton, Elm Grove, Franklin, Germantown and Greenfield.

New Berlin Director of Community Development Gregory Kessler said, “We are absolutely thrilled to have been able to work with Sendik’s to help bring them to the New Berlin market.  They will be an outstanding addition to our City Center.  It is wonderful to see a local business expand here with such a long history and an impressive reputation for quality.  It signifies that, in these difficult economic times, New Berlin is a great place to do business.”

New Berlin Mayor Jack F. Chiovatero said, “For four generations, Sendik’s has been the place to go for quality food products and the finest of produce.  Their long history has been built on ultimate customer satisfaction and superior service.  We are delighted to welcome this upscale retailer to our fine community.  I am pleased that Sendik’s has recognized the potential and opportunity that New Berlin has to offer our business community.  This establishment will be a wonderful addition to our City Center – adding both an upscale grocery experience for our residents, as well as local job opportunities. We welcome Sendik’s with enthusiasm and open arms.  We couldn’t be happier.”

Featured, General, Official Press Releases, Press Releases | February 24th, 2010