As most of you probably already know, our popular promotion, 7 Days, 7 Ways to Save is currently in full swing! (I mean, really, how awesome is Milk Thursday?) We kicked off the event on Wednesday, January 8th with a free giveaway to the first 50 people in each of our 11 stores. Customers received a gift bag filled with Sendik’s items, including bottled water, a tumbler and a gift card. Each store also provided complimentary coffee and donuts.
Being new to Sendik’s, I wanted to check out the giveaway myself, so I went to our Franklin store prior to its opening at 7am. We had a few Fan Club members who entered the store right at 7am knowing about the giveaway, but we also captured many shoppers by surprise. Customers were genuinely excited to be receiving a free bag of goodies (especially a $7 gift card!) All 50 giftbags were handed out in 45 minutes.
I spent my time at Franklin with Judy (or Miss Judy as some of our customers call her), the Customer Service Associate who greeted customers at the door with the bags. I was surprised to see that she knew many of the customers that came through the doors by name. “Their my regulars,” she told me. A shopper who didn’t know about the giveaway said to Judy and I, “I know it’s just a little bag, but this honestly made my day.” I appreciated seeing firsthand the personal touches like these that our guests really seem to enjoy.
Check out some of the photos from the giveaway. We do occasional events like this throughout the year. If you’d like to be informed of them, you can sign up for our Fan Club here.
Were you one of the lucky customers to receive a free giftbag? Did you know about the giveaway? Let me know your thoughts!
Featured, News, Red Bag Insider | January 17th, 2014