Generous donation will help launch Sendik’s “Healthy Habits, Strong Kids” program

at Penfield Children’s Center

Who:    Penfield Children’s Center

Sendik’s Food Markets (Balistreri-owned-and-operated / the Red Bag Sendik’s)


What:   Balistreri-owned-and-operated Sendik’s Food Markets will present Penfield Children’s Center with a very generous donation check in the amount of $50,000 prior to the first pitch at the Aug. 26 Brewers home game at Miller Park. This grant will support a new healthy-eating and nutrition initiative at Penfield Children’s Center that will launch in fall 2011. Recognizing the impact healthy eating habits and good nutrition have on early childhood development, the “Healthy Habits, Strong Kids” program will feature family centered cooking classes, creative craft activities and more to encourage positive food experiences. All funds raised by Sendik’s were made possible by Sendik’s customers who purchased the summer issue of Sendik’s Real Food Magazine, as well as other promotions like sales from miniature American flags and lollipops in all 9 of its stores.


“We are thrilled to partner with Sendik’s Food Markets and their customers to create the ‘Healthy Habits, Strong Kids’ program at the center,” said Christine Holmes, president of Penfield Children’s Center. “Research has shed light on the significant impact good nutrition has on encouraging positive development in young children, especially those with special needs. Through this initiative, we can promote healthy habits to ensure our children and their families are not only more knowledgeable about the benefits of wholesome foods, but also know how to use them to their best advantage.”


When:  6:30p.m. Friday, Aug. 26


Where: Homeplate (On field)

Miller Park

1 Brewers Way
Milwaukee, WI 53214


Additional information:           

To learn more about Penfield Children’s Center, please visit

Contact Information:

Cory King, Penfield Children’s Center



Robyn Swernoff, Cramer-Krasselt



About Penfield Children’s Center

Penfield Children’s Center, located in Milwaukee, is a nonprofit organization whose sole purpose is to help infants and young children, with and without disabilities, reach their full potential through education, therapy services and family programs. Penfield serves approximately 1,400 children each year through its Therapy, Behavioral, Nursery and Child Care programming. The organization is named in honor of Dr. Wilder Penfield (1891-1976), a world-renowned neurosurgeon who strongly advocated early intervention for children with developmental delays and disabilities. To learn more about Penfield, please visit

Official Press Releases, Press Releases | August 25th, 2011