32 loads (this package contains 32 loads as measured to bar 1 on the cap). 2X the cleaning power (based on stain removal of 1 dose of Era liquid vs. 2 doses of the leading liquid value brand base variant in a standard top loader washing machine). For both: HE. Bottle made from 25% or more post-consumer recycled plastic. Safe for septic tanks. Contains no phosphate. Questions? 1-800-388-4era (4372). www.eraactive.com.