Never fried. Always real. Non GMO. Gluten free. 40% more that's a chipload! Compared to our 3.5 oz bag. Unbelievably un-fried. Simply sea salt. Simply delicious. The classics stand the test of time - and taste buds. For example, combining potatoes and sea salt dates back to the year 1000 BC, or before chips. Clearly, these simple ingredients bring out the best in each other, and they'll bring out the snacker in you. Calling all snacktivists. Boiling in oil used to be something you did to your enemies. But potato chip makers do it to potatoes. They must really hate potatoes. But we dont. We love them. That's why we take potatoes, add heat and pressure, then pop! It's a perfectly seasoned chip that tastes as good as fried. So eat popchips, and feel the love in every bite. Certified gluten free. Vegan. Non GMO/GE. Certified by NSF. Hungry for more? Pop over to: popchips.com. Let's chip chat! (at)popchips. Facebook. Twitter. Instagram. Snapchat. Never fried. Always real. No added preservatives. No artificial flavors. No synthetic colors. No cholesterol. 0 grams trans fat and half the fat of fried chips (50+% less fat per 28 g serving: Sea Salt Popchips: 4 g; Regular Fried Potato Chips: 10 g). Guaranteed fresh and flavorful through the best before date. Any questions call: 866.217.9327. Product of USA.