New Orleans original. Est. 1874. None genuine, but mine. Inspired by the Crescent City. Perfected by M.W. Heron. In 1874 New Orleans, bartender M.W. Heron crafted a fusion of fruit & spices to create Southern Comfort. This intriguing blend still captures the essence of the city in which it was born. Contains caramel. 35% alc by vol, 70 proof. Produced and bottled by Southern Comfort Company, Louisville, Kentucky, USA.