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  • Charitable Involvement

    As a good neighbor, we take pride in giving back and making a difference in the communities we serve.  Any time you visit your local Sendik’s, you’ll find promotions in support of one of our local charity partners. Our current partners for this year include:

    • ABCD: After Breast Cancer Diagnosis(February-April): ABCD provides free, personalized information and one-to-one support to people affected by breast cancer – patients, families and friends.

    • Penfield Children’s Center (May-July): Penfield Children’s Center is a non-profit organization whose sole purpose is to help infants and young children with and without disabilities to reach their full potential through education, therapy services and family programs.

    • All Natural Cake & Frosting

      Feeding America of Eastern Wisconsin (August-October): Feeding America Eastern Wisconsin is a food bank that distributes more than 20 million pounds of food a year to 1,000 pantries, meal programs and other nonprofit agencies that serve 330,000 people in eastern Wisconsin. To see how Sendik's supports Feeding America, click here.

    • MACC Fund (November-January):  MACC is short for Midwest Athletes Against Childhood Cancer. Childhood cancer is the leading disease-related cause of death in children after the newborn period, and since 1976, the MACC Fund has contributed $45 million dollars to childhood cancer and related blood disorder research.