7X. Seven times distilled. 7X distilled. The 7X beneath our Platinum name represents the seven times distillation process used in crafting this vodka - an important detail that sets us apart from the rest. The result is remarkable vodka with a clean, refreshing, extra-smooth taste that delivers a memorable drinking experience every time. Distilled seven times from grain. We love to hear from our customers. 1-866-Sazerac (1-866-729-3722). platinum7x.com. 40% alcohol by volume (80 proof). Bottled by Sazerac Co., Frankfort, KY. Product of USA.